Every business has its preferred mode of advertising.

Some prefer print media like newspapers, billboards, and magazines, while others prefer television and outdoor screens.

Many businesses have embraced digital advertising – in the form of social media ads, youtube ads, and google ads – as we recognize how dominant digital communication and interaction have become.

Unlike the other forms, this type of advertising comes with mechanisms for targeting your desired audience explicitly.

It also comes with detailed data on how your ads are performing in terms of reach and cost.

While social media and youtube ads are certainly amazing, I’d like to give a special shout-out to Google Ads.

Why Google Ads?

Google Ads are different in the sense that you choose exactly who you want to see your ad, and only get charged when someone clicks on it.

That is incredible in terms of providing value for money.

You choose a set of keywords, which if used for a search request on Google, will trigger your ad to show in the search results.

The advantage of coming first on that list is ginormous.

You are literally the first option anyone looks at, and most people never look beyond the top 2-3 options.

So you’re sitting pretty, atop the list of choices, only paying for people who actually click on your ad.

Doesn’t get better than that, does it?

But there’s more.

Feedback and fine-tuning controls

Google Ads gives you complete power over your advertising campaign, with almost limitless possibilities in terms of targeting, design, and structure.

It also gives you detailed, accurate reports on your sources of traffic, their location, age, gender, the device used, and most active time period, among others.

The best part is, the A.I behind the platform studies your campaigns and gives you suggestions on how to fine-tune your ads to make them even better.

Choose where you want your ads to appear

Are you only interested in a particular location on the map? A particular niche of websites that your target audience enjoys going to? Do you instead have a video that you would like to run on YouTube?

All these are options provided by Google Ads.

Whether your ad is an image or video, it will run and appear to people who are likely to have an interest in your business.

Conclusion

I have used all available platforms for advertising in my 5 years of advertising for clients, but Google Ads still beats them all.

The level of control over ads, the detailed reports, the improvement suggestions, and the cost-effectiveness of the platform make it hard to overlook.

In case you want to give them a try, kindly reach out to us.